The March issue (subscription or access code required for 30 days) of Fast Company features on article on Clip-n-Seal under the heading “One Thing Done Right,” and describes how Clip-n-Seal uses blogs almost exclusively to sell their product and how the blogosphere drives Google results and orders. The article, written by Cheryl Della Pietra, also notes how the key to successful blogging is authenticity. A good lesson in the article is to blog what you know and are passionate about it
During BBS 05, I wondered if the attendees understood why Clip-n-Seal was a sponsor. Brian Chin summarized it very well in his blog. Blogging isn’t all about tech. Clip-n-Seal uses blogs for low tech and so does the Stonyfield Farm Blog, the Tinbasher blog, and Eglus.
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Metro 02.15.05 at 3:33 pm
I keep reading about Clip-n-Seal over and over. I’ve also read that there about 24,000 new blogs a day. Surely, they aren’t the only company selling primarily on their blog. Are there other good blogs to visit that have been successful at this. I’m always looking for ways to increase sales through blogging.
-b- 02.16.05 at 2:34 pm
That’s correct and there certainly are more sites. See Business Blog Consulting for a good collection of business blogs. Also, for disclosure, I’m the Clip-n-Seal guy.