Blogs as Ads

In The Blog as an Advertising Medium Part One and Part Two, John Lowell adds his thoughts to the discussion about blog ads and why blogs are a unique advertising medium. The discussion started with the 25 large LifeHacker is making from Sony. Following Sony, I expect more sponsored topic (niche) blogs where companies want to target a specific market, blog, and sell to it. That may prove to more effective than the more random shotgun approach with Google AdWords. I can tell you from experience, that you can sell more product from a blog post than an Adwords buy.