With apologies to blog books that have been published, being pitched, or otherwise in progress, here’s how to market with a blog in 15 words or less:
You blog, other blogs link to your blog, you link back, and Google loves that.
That’s the basic premise of blog marketing. A recent SVN post proves how simple it is. With blog marketing easily understood, what we’re hearing from our readers, BBS 05 attendees, and future attendees, is that they want “more info for the first timer.” They get the why, the marketing-google-juice part, and now they want the how, with hands-on, what to do, how to design, and how to code.
They’re also not that interested in ClueTrains or more theories of blogging. They want to dive right in and learn from the best on how to blog their business, their great idea, or their online community. They also need to understand the impact of RSS and related blogging technologies.
Bloggers typically aren’t the best evangelizers because we talk to ourselves too much within the blogosphere. We heard that as well and to grow this medium, to spread the word, we need to reach out more across industries and communicate a message about blogging that more businesses can understand. We need to answer why your website should be a blog, why you should publish RSS, and how blogs can be a platform for business.
And that’s exactly what we’re working on for the next summit. It’ll be an event chock full of blog goodness for the novice, business owner, or blogger that wants to be more successful.
Thanks again for all your feedback and for helping make the next BBS 05 even better.
{ 2 comments… read them below or add one }
David St Lawrence 02.08.05 at 3:06 am
Fifteen words or less is right.
The essential simplicity of this statement makes it hard to grasp for many people, so there will be a market for approximately 372 books on blogging protocol, Blogging Do’s and Don’ts, How-to-Blog books, When-to-Blog books, Should You Blog books, and Why Blogs are a Waste of Time Books.
Meanwhile, those who grasp the significance and raw power implicit in those fifteen words will be blogging away as though their financial futures depended on it.
It does. Thanks for the summation, Byron.
-b- 02.08.05 at 7:18 am
Absolutely and thanks. The success of blogging is the simplicity. I’ve been doing this for 11 years and it’s never been easier to publish. I expect a whole whole how-to category because business get it and want to know how to do it or do it better.