More evidence of the blog advantage

by Steve Broback on February 21, 2005

One of the tools I have been using to “sell” blogging to corporate-types is Alexa. By showing traffic trends of traditional sites versus their blog counterparts, you can display how quickly blog traffic can match or eclipse their old-school equivalents.

A post on the thejasoncalacanisweblog provides a good example of this, comparing his autoblog to various long-time car sites. Here is a graph I just whipped up that provides an even more revealing, longer-term view.

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{ 3 comments… read them below or add one }

1 Nick Lewis: The Blog 02.21.05 at 7:47 pm

Blogging for Business

On the left is a graph that was created by Steve Broback at the B

2 Jille 02.22.05 at 5:02 pm

Terrific graph. I’m going to use it onmy new yet to be unveiled corporate blog. With suitable references of course

3 Des Walsh 02.25.05 at 5:06 pm

One of the big problems I have with Alexa is that it seems to slow my system down and I’ve heard other say this too. I’ve installed it a couple of times and then in frustration uninstalled it.

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