Dotcom Echos

I heard echoes of the dotcoms this week. Terms like click-through, impressions, stickiness, and friction were all tossed around the discussions about blogging and ad revenue. Ad placement, weight, and tracking eye movements were also discussed and for the first time ever I actually cited a Jakob Nielsen article to support my argument. That argument is, ads on blogs are like ads on any other site and a pot of gold hasn’t been discovered at the end of the blog rainbow. As Nielsen notes, Text-only ads on search are far more effective and image ads are best for impressions, not clicks. What will drive sales is a credible blog post. You’ll get far more traction out of that than any ad campaign.