It was announced earlier this week that Warner Brothers is sponsoring the Eric Rice show. That’s huge news for the podcasting crowd, which is quickly emerging from a geek meme to a niche marketing medium. I’ve been dismissive of podcasts in the past, I honestly just didn’t get it at all. The name is confusing (it’s not broadcasted, but a downloadable file indicated by an RSS feed) and I thought, why would I want to do that? Why isn’t there an iTunes podcast microbroadcast channel that I can just subscribe to, like other stations?
Clip-n-Seal sponsored a podcast earlier this year and had a difficult time explaining it to our customers. As you can hear in that file, who wants to listen to two geeks talk about moving to Seattle? Great for independent content, but with no editor or programming, you’re going to get shows like public access cable and what large audience wants to listen to a Winer podcast or Adam Curry taking huge on-air bong hits?
Now, Eric’s got the numbers, sponsor, and a plan to change the world with his entertaining show. Eric knows his audience and I hope it grows exponentially. I also still wish that I could just subscribe to Eric’s show in iTunes.
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