Heather Green and Stephen Baker of Business Week agree with us: “blogs are not a business elective”

We could have predicted that eventually this type of story would have made the cover of Business Week. Check it out: “Blogs Will Change Your Business”.

We just didn’t figure it would have happened so soon! Much of what the article describes as why business should view blogs as a mandate are covered in our conference sessions.

I just emailed the authors of the piece to invite them to the next conference.