How much does Google pay bloggers? Some interesting Google Ad numbers revealed in the WSJ

More from today’s WSJ article “Google to Target Brands In Revenue Push”

May answer the question many bloggers have been asking regarding what their “cut” of the action is. From the article: “…Google on average returns about 80% of the ad revenue from these sites as well as search sites for which it sells ads to their owners…”

Also, Mark Mahaney an analyst at American Technology Research estimates in the article that content-targeted ads on non-Google sites (like blogs) account for roughly 5% of Google’s revenue.

We’ll be covering this topic in depth at the next Blog Business Summit. Let us know where we should host it.