When is a blog a blog

The every-blogger, manifesto-writing pundits can proclaim the rules of blogging all they want, but they’re not running your business and some may not even have a business. Boeing’s redesigned blog launched a few weeks ago and what’s impressive is that they took the psuedo-blog criticism head on and said, ” … . we appreciate all the comments. We’ll be sharing some of them here - positive and negative. ”

The proper blog, the blog police, and the experts come up a lot when I talk about blogging to businesses. I insist that it’s a balance between giving the blogosphere the proper respect and your business goals. For example, I publish some without comments, some without categories or anything else, and some just for fun.

Congrats to Boeing for doing their own thing.