For all the CEOs that are blogging, most aren’t. USA Today compares the blogosphere to the Wild West, a metaphor I found rather uninformed, and continues with quotes from various CEOs. One from Randy Baseler notes how he’s not going to start a gossip column blog. I’ve always been puzzled by the blogospherians who think everyone should blog like they do and this effort to enforce rules on the medium.
The Cluetrain has left the station
As blogging matures, I think businesses will realize that it’s a platform. Blogs are for clients, customers, employees, and not just the blogosphere. The Cluetrain left the station long ago, but it’s not the end of business as usual. It’s the end of communicating as usual.
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