Time to start Blogging about Erectile Dysfunction? Drug Makers to move significant ad dollars away from TV: Internet advertising to increase

Scott Hensley at the Wall Steet Journal says in his piece Some Drug Makers Are Starting To Curtail TV Ad Spending that drug makers are concluding that they have overspent on TV. They now want to have a sharper focus on the return on the money spent. A “deeper dialog” is the way to go and feel the internet provides a viable alternative to TV.

AstraZeneca PLC, one of the heaviest TV advertisers changing its spending mix. David Brennan, president and chief executive officer of AstraZeneca’s U.S. unit says “We have more online activity than we have ever had. In broadcast, you wonder how many things you can actually get across.”

According to the article, many advertisers are saying newspapers, magazines and the Internet allow deeper communication with consumers than TV. Also that Internet usage is taking viewers away from the tube:

“Television advertising faces tough questions about its value from marketers across industries, as consumers ignore the spots, pass over them with personal video recorders such as TiVo or skip the tube altogether to surf the Internet.”

Stuart Klein, president of Quantum, a unit of ad giant WPP Group PLC says: “What I’m seeing is the recognition by companies that the last 5% to 10% of TV spending is much better spent on relationship marketing or on the Internet, where you can have a deeper dialog with people.”

On a related note, top position keyword pricing per click for “chronic heartburn” is $5.81, and “erectile dysfunction” is $6.67.

The alignment of keyword pricing and entrepreneurial Blog viability is one of the topics we’ll cover at the next Blog Business Summit. Let us know where we should host it.