Who’s wagging the long tail?

The author of the longtail blog and forthcoming book posts on how the theory is indeed “full of crap” and at the same time brilliant. The long tail is about “how the mass market is turning into a million niches.” I hadn’t thought of it that way before, but I guess we’ve created a bag closure niche with Clip-n-Seal, an “alternative bag clip” that’s at the end of the freshness long tail. Ironically, I bet if you asked any niche market to sell out to Target or a Walmart, there’d be little hesitation. “Longtailer goes short!,” now that’s a potential headline for a small business and a good topic for our next event.