Happy to say that Pete Blackshaw and Evelyn Rodriguez have agreed to present a new session for us at the upcoming San Francisco Blog Business Summit:
Staying on top of the Buzz: Blog monitoring tools and techniques
Since the last event, we have heard time and time again that this topic is essential for all Bloggers corporate or not. I remember Robert Scoble had proposed a similar session at the last show called “A Good Blogger is a Good Reader” (or something very close to that).
As I mentioned in a previous post, even those organizations that are facing internal resistance to blogging, can (and must) pay attention to what the bloggers are saying. This session will focus on those tools and techniques that allow for timely receipt of critical updates and facilitate response.
Pete is uniquely qualified to talk on this subject, as his company Intelliseek has created a number of tools for monitoring what bloggers and newsgroups are saying about their client companies.
Evelyn is one of the brightest minds in the business blogging arena today, and has been writing for years about Web-based tools and techniques for PR and marketing professionals.
I have directed them to cover all the best tools and Web services that help people stay on top of the buzz.
Please comment to help insure we create a session that meets the needs of our attendees!
{ 3 comments… read them below or add one }
Evelyn Rodriguez 07.01.05 at 2:45 pm
Steve, Thanks for the great intro. Like Robert says not only is a good blogger a good reader, they are a good listener too.
Even if your corporation doesn’t blog, it doesn’t mean your customers and constituents (i.e. partners, investors, the larger ecosystem) aren’t having conversations about your product and services online.
When I switched cell phone carriers earlier this year I wanted unbiased peer advice before I switched to TMobile. So I went on blog search engines first to validate my decision.
Recently, I was having issues with Comcast’s Internet service in the Bay Area. You’d have thought I would have first thought to go to Technorati, but no I checked out Comcast’s website and Google News out first. Nada.
Not one mention on Comcast’s pages that they were experiencing DNS server problems for weeks in early June. Then it hit me: Try Technorati. I type in: “Comcast problems” and voila! tons of helpful information about Comcast’s runarounds with customers and helpful tips from folks in my position.
Now I’ll always look to the blogosphere first before a company’s own website. And I’ll certainly think twice before buying a Dell Inspiron 600m.
(See also
http://www.jorydesjardins.com/pause/2005/06/dell_0_jarvis_1.html AND http://www.buzzmachine.com/archives/2005_07_01.html#009947)
Evelyn Rodriguez 07.01.05 at 3:07 pm
BTW,
* Rather than businesses that fumbled by ignoring conversations (seems covered quite well in blogosphere), I’d like to spend more time on case stories of businesses that scored by knowing of, listening, participating in conversations even without their own blog.
* And broach topic of monitoring and tracking from the product management/innovation front too as many bloggers tend to be early adopters/influencers/harbingers of trends:
“Uncovering social truths does not lead to mere product innovation. It leads to market innovation. In other words, brands based on social insights make a major leap that dismantles the status quo and changes the rules of the marketplace.” - Brand Hijack, by Alex Wipperfurth
What do you think?
Steve Broback 07.02.05 at 12:30 pm
I totally agree with everything you say here, but htink this session should focus on tools and techniques for discovery, not so much on response. (that’s a different session) Another potential name for this session might be “Beyond Technorati: Staying on Top of the Buzz”…?