The new internet
The Knowledge@Wharton site explains the new internet in a Q/A with Kevin Werbach and Janice Fraser. The new internet includes lots of terminology and excitement from developers, users and can totally confuse a business person. As I learned in Colorado, all of these technologies, including blogging, don’t extend much farther than the blogosphere. I expect that to change soon enough and Wharton’s article is a good read for those that are lost. Blogging apps are probably the best example. (I’ll exclude tag clouds, amateurization, and folksonomies for another day.) I’ve seen audience members just blank out on what blogging is until you show them the application and how easy it is to use.
Besides all the hyped terms, what is new about the internet is how easy it finally is. That’s what’s revolutionary.
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“I’ve seen audience members just blank out on what blogging is until you show them the application and how easy it is to use.”
Just came accross this post…absolutely true!!! As a non-geek I’m totally overwhelmed by the ease of use. I’ve written about this in a recent post titled “How I Became An Evangelist for Business Blogging.” (www.TheDeevyReport.blogspot.com - June 20).
Ed Deevy.
Absolutely. That’s one of the least discussed features of blogging and probably the biggest reason why they’re so popular. It comes from years of dreamweaver or front page or some other web app that small business have seen or been sold. That’s the elevator pitch. Check out how easy this is to use.
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