Blog Business Summit Session Grid

18-Aug

8:00am to 8:45am

Breakfast

9:00am to 10:00am

Staying on Top of the Buzz: Blog Monitoring
Tools and Techniques
Evelyn Rodriguez, Jay Stockwell, Bob Wyman

10:15am to 11:15am

Good Blog design: Speed, Accessibility, Transparency, Clarity

DL Byron, Chris Brownrigg

11:30am to 12:30pm

Building Traffic: Posting Isn’t Enough
Dave Taylor, Robert Scoble

12:30pm to 2:00pm

2:00pm to 3:00pm

Blogs That Sell: Creating Content That Drives
Conversion
Buzz Bruggeman and DL Byron

3:15pm to 4:15pm

Advertising Income: Incorporating HTML and RSS Ads Into
your Content
Dave Taylor

Buzz Marketing: Using Blogs, Forums, Conversations and
Community to Build Brands and Traffic
David Wharton, John Cass, Buzz Bruggeman

4:30pm to 5:30pm

Maximizing Advertising Revenue: Content and Promotional
Techniques
Chris Pirillo and Eric Rice

Dealing with Bloggers: Partnering and Defense Strategies
Robert Scoble, Janet Johnson

5:30 pm to 7:30pm
Bloggers Reception

19-Aug

8:00am to 8:45am

Breakfast

9:00am to 10:00am

Keynote: Why Microsoft is Betting Big on
Bloggers and RSS
Dean Hachamovitch and Robert Scoble

10:15am to 11:15am

Picking a Platform: Blogging Engines Compared
Molly Holzschlag, DL Byron

11:30am to 12:30pm

Blog Writing Style: Strategy and Tactics for Succesful Posting

Molly Holzschlag, Darren Barefoot

12:30pm to 2:00pm

2:00pm to 3:00pm

Building a Blog Network
Stowe Boyd, Paul Scrivens, Shawn Gold

When Worlds Collide: Traditional Public Relations and
the Blogosphere
Steve Broback, Lynann Bradbury, Laurie Mayers, Rick Murray

3:15pm to 4:15pm

Measuring Success: Setting Goals and Establishing Metrics
Anil Dash, Sally Falkow

Lessons Learned and Best Practices: the GM and Intuit
Experience
Debbie Weil, Michael Wiley, Paul Rosenfeld

4:30pm to 5:30pm

Corporate Blogging: Strategy and Policy
Rebecca Blood, Biz Stone, Matthew Oliphant