Corporate Blogging: “Nothing To Fear” Says GM’s Bob Lutz

At the upcoming conference we’ll be fortunate enough to hear from GM’s Michael Wiley, who was responsible for launching GM’s Fastlane blog. Michael will talk about the lessons learned from their experience.

I thought our readers and attendees would be interested in reading a piece Bob Lutz wrote for InformationWeek. (Lutz is vice chairman, global product development, at General Motors–and writes the Fastlane blog).

Some great tidbits from Lutz’ piece:

“To any senior executive on the fence about starting a corporate blog, I have a word of advice: Jump.”

“To me, the blog is a way for GM to be culturally relevant. It allows us to be on the leading edge of new technology while getting our strong views out there about our cars and trucks. So far, response has been outstanding, with more than 5,000 visits and 13,000 page views a day.”

“We’ve found the blog to be a hugely effective communications tool and a terrific way to conduct a grassroots, largely unfiltered conversation with GM fans and nonfans alike.”