Echo Less & Write More

I have a Nutella Snack and Drink container that Pam brought back from Europe. She bought it at a euro-store called PAM. It includes dipping sticks and a straw with the Nutella in one compartment and iced tea in another. It’ll make a nice little snack and I told the children, we’d open it and celebrate when the book deal was signed.

Weeks ago my daughter said, “hey, when are you ever going to open this and get the book deal? I want to try it.” “Good point. I’ll fire off more emails.” Today, finally, the contracts are signed and mailed.

When the kids get back from Grandmas, we’ll open that container, celebrate, be part of the MyNutella Euro Community, and start writing on Monday.

The title of the book is being determined. The thesis is, “if you’re not blogging now, you should be. Here’s how and why.”

Echo Less & Write More

As I commented on Dave Taylor’s Why Authors Shouldn’t Be So Quick To Blog Their Books, the companion site will be much like the Longtail or Zeldman and not a post for every draft chapter. While some may find my stream-of-consciousness writing style for the chapters fascinating, I suspect, most (especially my coauthors) will not.

Another goal with the book is to echo less and write more. By that I mean, just because a blogger writes a manifesto or says other bloggers “must” do things, that doesn’t mean that’s what we should do for the book or what business should do with their blogs. I talk about that in my lectures. Suit your blog, or book, to yourself or business and not what everyone else is doing.