Why Microsoft is Betting Big on Bloggers and RSS

This is the title of the keynote being given by Dean Hachamovitch and Robert Scoble on August 19. Dean just posted about it on IEBlog.

Here’s a bit of Dean’s post:

Robert will talk about how businesses can use RSS to create strong, ongoing connections with their customers. I’ll talk about how the RSS platform in Windows Vista will make tapping into the power of RSS easier, as well as some of the new opportunities that businesses and bloggers can expect.

Here is the session description from our sessions page:

Keynote: Why Microsoft is Betting Big on Bloggers and RSS

Dean Hachamovitch, Robert Scoble

It’s no secret that Microsoft has been quick to understand that RSS is rapidly becoming a critical technology for timely business communication, and recently announced their plan to fully support RSS at the OS level in Longhorn.
In this session, attendees will learn the specifics of the compelling RSS growth numbers and the explosive growth of blogs and the blogging community that helped drive Microsoft toward their recent decision.
Microsoft will also reveal where the world of blogging and syndicated content is going as they create the largest single platform on which business bloggers will deliver their messages.