One of our attendees asked me last night about business to business blogs, specifically, vendors communciating directly to their business clients. I couldn’t think of any specific blogs, but I’m sure there is. Anyone have some links, examples?
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Marqui’s blog (http://blog.marqui.com) is totally intended to talk to our prospects and customers about marketing trends (we write a lot about blogging from a corporate marketer’s perspective, for example).
Our product is sold to marketers, but we don’t talk (too often) specifically about our solution in the blog.
Our intention with our blog is certainly to use it to establish thought leadership and to give human voices to a technology company.
I’ve also used blogs to communicate “privately” to clients (i.e. not via my public blog). For instance, using it as a simple repository for us to collect ideas, relevant research, update status, etc.
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Janet 08.19.05 at 10:39 am
Marqui’s blog (http://blog.marqui.com) is totally intended to talk to our prospects and customers about marketing trends (we write a lot about blogging from a corporate marketer’s perspective, for example).
Our product is sold to marketers, but we don’t talk (too often) specifically about our solution in the blog.
Our intention with our blog is certainly to use it to establish thought leadership and to give human voices to a technology company.
Evelyn Rodriguez 08.19.05 at 12:20 pm
I’ve also used blogs to communicate “privately” to clients (i.e. not via my public blog). For instance, using it as a simple repository for us to collect ideas, relevant research, update status, etc.