The importance of video podcasting

While we had Eric Rice — the diddy of the blogosphere — in da house at the BBS 05 San Fran, we didn’t specifically cover video podcasting. Business Week explores the topic in an article about Rocketboom and making a business of out a video blog. Considering a business model, Eric put it this way

seriously
leverage the agility and low overhead of the medium

make content

it will spread

and ignore the punditry that will inevitably try and get in your way

Doing just that is Lean Back Vids with the virtual tour around Seattle using Google Earth, Eric’s Wawh wah wa waawh wa wa waaa wrahh, or Molly on FutureMedia declaring blogging, “an act of courage.”

Go Make Media Nobody Can Stop You

In the context of blogging, it’s all the same thing. It’s all podcasting, winecasting, pugcasting, video logging, or whatever. Eric continued in our discussion with more examples for business, including

• Release audio how-tos for your product
• Check Channel 9, as a corporate video blog
• Video podcast from the floor of trade show
• Make your own news clips

In my lectures, I talk about blogging enabling the creative, how blogging is a creative medium. That creativity can be your home movies, a product launch, a visit to the factory, or whatever you want to do.