Google wants you to lose

Cringley compares Google Adwords to the house odds in Vegas, which means, the house usually, if not always, wins. The article was well-timed, as my wife and I were just trying to figure out the spikes in Adwords costs v. sales and projected costs v. actuals, and the crazy impressions on the ads. Just like SEO, it’s all the voodoo that Google do. Adwords has worked well for Clip-n-Seal, but at times we have no idea why the program is doing what it’s doing and I suspect no one else does either.