Judy’s Book popped up in a Google search yesterday for my dentist. I remembered reading about them and found a funded article in the Seattle PI. They’re a word-of-mouth community. Social networking was mostly absent from the last Summit, but we’ll include it as a potential topic at the next one. As the NYTimes reported about MySpace you can’t argue with 26 Million friends and the money — $580 million. What’s really interesting is that there’s nothing new about these networks. You can find their business models in the deaths of a thousand dotcoms. What they’ve got now is the 20-something market, music, a one-stop web stop, and, “lots of pictures of college students in various states of undress.”











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