Blogging was a hot topic of converstion at this year’s Alumni Weekend at Pomona College in Claremont, CA. The liberal arts college hosted a symposium - “Headlines and Deadlines” - featuring Pomona alumni who have made successful careers in journalism.
This quarter’s Pomona College Magazine featured a few quotes about blogs from that memorable symposium:
“Bloggers tend to lean to the right simply because these people traditionally feel excluded. It’s very much like talk radio in that sense” - Harry Stein, ‘70, author and former ethics columnist for Esquire magazine.
“If you look at the ‘bloggersphere’ as a whole, bloggers show me things that I won’t see elsewhere.” - Verlyn Klinkenborg ‘74, editorial writer for The New York Times and 2004-05 Moseley Fellow in Creative Writing
“There’s less distinction between what journalists do and what bloggers do. There will be more bloggers going to press conferences.” - Adam Rogers ‘92, senior editor of Wired magazine.
All of this is just more evidence that the blogosphere has penetrated the media’s consciousness in a big way. You can bet that journalists as a group are tuned in to blogs if editors at Wired and columnists at The New York Times are commenting on them at a symposium about the state of their industry - and those are just the ones from Pomona!
It’s just one more reason why businesses need to integrate a blogging strategy into their existing public relations efforts. Journalists are paying attention to bloggers. So should you!
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