Boeing blog designer Chris Brownrigg - who is responsible for Randy’s Journal and other Boeing Web design projects - will discuss his experiences with business blogging at the upcoming “Blogging for Business 101″ seminar - which will be held October 29, 2005 at the Bell Harbor Convention Center in Seattle, WA.
Brownrigg spoke with me about the evolution of Randy’s Journal over the past year:
“I got a call from Boeing Commercial Airplanes. They wanted to start a blog for one of their executives, Randy Baseler, and they wanted it in two days.”
So he looked at how other blogs were formatted and came up with html code that he thought would serve Boeing’s needs.
“We started out with a flat html page and then incorporated features like commenting and an RSS feed as we responded to the needs of our readers. I’d say that the history of blogging at Boeing has been one of evolution and change.”
The all-day event also features presentations by successful Web entrepreneur DL Byron, ActiveWords CEO Buzz Bruggeman, well-respected Web designer and blogger Molly E. Holzschlag, and Microsoft web evangelist Robert Scoble.
Like Brownrigg, Scoble is no stranger to successfully blogging for business. His own blog - Scobleizer - began in 2000 and boasts over 20,000 daily readers. It covers issues relating to Microsoft, tech news, and whatever else is on his mind.
“He’s a pioneer in the blogging community and understands firsthand how to translate blogging into a connection with customers and markets,” said Steve Broback, Blog Business Summit Co-Founder and host of the event. “We are extremely pleased that Robert has accepted our invitation.”
The event, which is the first of its kind in Seattle, will teach participants to leverage the blogging platform to increase sales, create emotional connections and enhance their existing marketing and public relations efforts. They will also learn the practical skills necessary to set up and maintain their own business blogs.
“If you come to this seminar with a laptop, you will be blogging successfully when you leave,” says Broback.
Click here to register for the event. The cost is $195.00 per person and space is extremely limited.
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