In the article Book Publishers Build Buzz Early, Hollywood Style (subscription required), WSJ Reporter Jeffrey A. Trachtenberg reports that the new book “The Number” by Lee Eisenberg is garnering pre-release buzz that could send “potential buyers to bookstores in droves”.
Viacom Inc.’s Free Press imprint is releasing the retirement guide on Jan 3, but has spent several months building interest by sending out manuscripts to reviewers and other “influential people” including 300 bloggers who focus on financial issues.
Naturally, the author has set up his own book site with a blog. Notice below how google ranks the blog as more relevant than any of the other 39 pages on the site (including the home page).
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tracy sheridan 12.01.05 at 4:43 pm
A colleague of mine was written up by Media Bistro today following their synopsis on the WSJ article you cite here, regarding the power that blogs have an industry (publishing in this instance).
Would love to hear your thoughts on authors doing this on their own, using the blogosphere (and some guerilla marketing tactics) as their weapon of choice.
Take a look:
http://www.mediabistro.com/galleycat/buzzpr/buzzbuildingwithblogs_28834.asp
http://vallandi.typepad.com
Love your blog - read it religiously!