We just inserted a sidebar into the book, in the disarming detractors section, about [Alaska Airlines](http://blogbusinesssummit.com/2005/12/alaska_airlines_1.htm). I posted my take on the story on [inFlightHQ](http://inflighthq.com/archives/2005/12/the_call_for_pr.htm). When writing it, I thought about how I’d explain that to one to a group of business people. It’s mob rules at times with the bloggers.











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