BrandWeek Says Blogs are a Bad Marketing Idea. We Say BrandWeek is a Bad Marketing Idea.
by Teresa Valdez Klein | January 10th, 2006
According to Brandweek, blogs are one of the 25 worst marketing ideas of 2005. We had to laugh at that. It’s almost as absurd as “Attack of the Blogs.”
Just because blogs are, as they put it, “frequently inaccurate” doesn’t mean you can ignore them or dismiss them. And the fact that they’re too unpredictable to fit the command and control mentaility of traditional marketers doesn’t make them a bad marketing idea - it makes them a revolutionary one.
If anything, the unreliability and unpredictability of the blogosphere means you have to pay more attention - not less. And you can’t count on the end of this “trend” anytime soon. Blogs aren’t exactly going anywhere. As Forbes Blogger Rich Karlgaard so aptly put it, “When a communications medium is both riding the Moore’s Law cost-capability curve and tapping into a deep need, it’s no fad.”
The blogosphere is mistaken if they think businesses owe them something. But on the other side of the coin, businesses - particularly those that rely heavily on buzz marketing and word of mouth - ignore the blogosphere at their extreme peril. BrandWeek may not remain relevant to the conversation if it doesn’t figure that out.
Connexion by Boeing is marketing with inFlightHQ and by all accounts quite pleased. The same can probably be said for Lifehacker and more.
January 10th, 2006 | #
Are you kidding me? This is dumb, dumb, dumb. Bad branding for brand week.
January 10th, 2006 | #
Neville Hobson has a great post about this with excellent examples at Nevon.net.
January 11th, 2006 | #
I created my blog — about 2 thirty-somethings who left the rat race to live in the Caribbean — for fun. Guess what? I found out it’s a great marketing tool, who knew? Thanks for your information, I agree!
Actually, I think blogging is to the Internet what reality TV is to television. Many critics were not prepared for the overwhelming popularity of reality TV. Let’s see what happens with blogging!
Heather Fougnier
http://Live.YourCaribbeanDream.com
January 12th, 2006 | #