BrandWeek Says Blogs are a Bad Marketing Idea. We Say BrandWeek is a Bad Marketing Idea.

According to Brandweek, blogs are one of the 25 worst marketing ideas of 2005. We had to laugh at that. It’s almost as absurd as “Attack of the Blogs.”

Just because blogs are, as they put it, “frequently inaccurate” doesn’t mean you can ignore them or dismiss them. And the fact that they’re too unpredictable to fit the command and control mentaility of traditional marketers doesn’t make them a bad marketing idea - it makes them a revolutionary one.

If anything, the unreliability and unpredictability of the blogosphere means you have to pay more attention - not less. And you can’t count on the end of this “trend” anytime soon. Blogs aren’t exactly going anywhere. As Forbes Blogger Rich Karlgaard so aptly put it, “When a communications medium is both riding the Moore’s Law cost-capability curve and tapping into a deep need, it’s no fad.”

The blogosphere is mistaken if they think businesses owe them something. But on the other side of the coin, businesses - particularly those that rely heavily on buzz marketing and word of mouth - ignore the blogosphere at their extreme peril. BrandWeek may not remain relevant to the conversation if it doesn’t figure that out.