We’re meeting with members of [Colorado Ski Country](http://coloradoski.com/) today during our 3rd day of Bloggy Mountain High. After talking with communications and marketing staff during lunches, dinners, and the [chair-lift](http://www.chairlift.org/) to the summit at [at Keystone](http://keystone.snow.com), the one important topic to discuss in the rest of our meetings is how to engage the blogosphere and not fear blogs. And I think that’s happening at businesses everywhere.
Businesses get what blogs can do for them, in terms of marketing, but are terrified of opening a forum for critics on their own blog. Our response has been to tell them to take the criticism head on. What works in the blogosphere is to respond directly to any negative comments or posts (Scoble is a master). Businesses will quickly learn that once you engage, even the harshest critic will most likely change their mind and realize you’re a good company and want them to be happy.
We write about engaging the blogosphere throughout our book — Publish & Prosper: blogging for your business — and fully realize that engaging critics is the opposite of traditional PR, we hear that all the time, but have proven how and why it works.
[Buzz](http://buzzmodo.typepad.com/buzznovation/), [Scoble](http://scobleizer.wordpress.com/), Broback, and me will talk more about this topic today. It’s going to be a lively discussion!
You can read more about Bloggy Mountain High on our [Evangelism blog](/evangelism/).
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