In the article Web Startups Try New Ad Techniques, Janet Whitman (media and advertising reporter for Dow Jones Newswires) says in contrast to the Internet frenzy of 2000, young Internet companies aren’t “tossing away millions of dollars on Super Bowl ads” anymore.
Whitman says “dot-com companies nowadays are trying to catch attention through much cheaper, ‘viral’ marketing strategies, such as blogging and word-of-mouth campaigns.”
“By far the best use of marketing dollars is to see if you can create some kind of person-to-person viral effect,” says George Zachary, a managing director with early-stage venture firm Charles River Ventures.
{ 0 comments… add one now }