You Can’t Front on That in Colorado (or anywhere else)

Just as we’re writing a chapter about launching your blog and getting noticed, Guy Kawasaki posts on [How to Suck Up to a Blogger](http://blog.guykawasaki.com/2006/02/how_to_suck_up_.html). At our [Blogging the Stratosphere](http://blogbusinesssummit.com/evangelism/blogging_the_stratosphere/) and [Bloggy Mountain High](/evangelism/bloggy_mountain_high/) evangelism events, Scoble said it differently [when he wrote](http://scobleizer.wordpress.com/2006/02/17/travel-day-2/), “you can’t fake a good experience.”

And I said, “[you can't front on that](http://www.beastieboys.com/),” when I showed the [ski resort marketing staff](http://coloradoski.com/clubcolorado) that their customers were already blogging.

To talk to bloggers, a company should use the same conversational techniques that bloggers use on their blogs. Say hello, link, quote, be friendly, and most important show them something good. Or a good time!