AdSense blindness? Maybe that’s why those checks aren’t what they used to be

The MIT Advertising Lab has posted on how Jacob Nielsen’s Eyetracking Study Considers AdSense Blindness.

Nielsen has a workshop coming up that discusses how eyetracking can reveal usability insights. Relevant to bloggers is the conclusion that Is “text-box blindness” may be getting to be as bad as “banner blindness.” This may explain why some are experiencing diminishing click-through rates.