John Jantsch has written an excellent artcle for WebProNews demystifying the basics of small business podcasting - which is an incredibly effective way for small businesses to get the word out.
Being a yoga person, one of my favorite small business podcasts is done by a small yoga studio in Louisville, KY. It’s a series of instructional videos (iTunes) that take you through poses that relieve tension or depression. There are also poses for practitioners of different sports. Byron will be pleased to see that there’s a yoga for cyclists video, while I’m still waiting for yoga for rock climbers.
Apart from the fact that I love yoga, what I really love about these podcasts is that they showcase both the studio and the personality of their host Chaz. This is a good way for the studio to bring potential new local yogis in the door, and for Chaz to sell his longer instructional videos - which he should make available for a fee on the iTunes store.
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