Byron is onstage right now talking about the critical features and tools that business bloggers need to know about to make good blogging decisions. Right now, he’s covering the basics of what a podcast is, how they work, and how they add value both in terms of content and additional traffic and interest.
Outside in the hall, I’ve been chatting up participants about their blogs and their goals. We have a truly interesting bunch of attendees with us today. One gentleman, Mr. Harold Nevin of Translation Services showed me his blog. Looking through it, you can see that the content is already excellent. He’s clearly passionate about his subject matter. And posting well is half the battle.
I told him that after lunch, we’d be doing a session called Posting isn’t Enough that covers how to engage with the blogosphere to generate more traffic and inbound links.
Before he left to go into Byron’s session, we talked a little bit about how commenting works to create and maintain awareness and how on blogs you don’t just “trade links.” I explained that generating inbound links and traffic is a much more organic process that involves facilitating the conversation between yourself and other bloggers, and between your readers.
I love watching and talking to people as they’re learning about blogging. The excitement and interest in the room is palpable, and it’s a packed house. What a day!
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