Some Blogosphere Headlines for a Monday Morning

by Teresa Valdez Klein on March 13, 2006

  • Big returns on blogging investment? Debbie Weil reports that Charline Charlene Li of Forrester claims a 5000% return on investment for blogging this past year. That’s a pretty big point in favor of blogging for business - which makes us at BBS very happy. But all the posts I’ve found that cover Ms. Li’s claim don’t seem to delve beneath the surface. It’s not that I think she isn’t being truthful, I’d just like to know how she arrived at that figure and what standard she uses to attribute revenue to her blogging efforts. Ms. Li, if you’re reading, would you mind shedding some light for us? Thanks!
  • Snap Snap, SixApart. Via Rubel, it appears that Six Apart has acquired SplashBlog, which allows users to photoblog from their cell phone cameras.
  • Bloggers Exempt from Campaign Finance Laws? A bill currently before Congress would protect bloggers from having to answer to the Federal Elections Commission over campaign finance regulations, though some argue that the point is moot because bloggers are protected by the First Amendment and by exemptions already in place.
  • Stock Market crash. Users of fantasy blog stock market Blogshares were met with an unexpected surprise over the weekend when they logged in to the site to find that the domain name had expired. Let this be a lesson to all: mark the date your domain expires on your real-life calendar or risk losing your Web real estate.
  • Blogging for Dollars. Some Democrats are hoping that former Virginia Governor Mark Warner will be the “anti-Hillary,” an electable centrist and party outsider who can unseat the potentially “unelectable” heir apparent. But Clinton has a huge fundraising advantage, which is why Warner has turned to Jerome Armstrong - the architect of 2004 outsider candidate Howard Dean’s internet strategy - to design a website and a blog for the candidate.
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