Good Move, ABC!!! Network will Offer Two Popular Series for Free on Website

In addition to offering Desperate Housewives and Lost (both iTunes) on the iTunes Store, ABC has announced that it will offer the two popular shows for free on its website. The catch? Each show contains advertising that cannot be bypassed.

One thing that we talk about in our forthcoming book - Publish and Prosper: Blogging for Your Business from Peach Pit Press - is how businesses need to learn how to give their core audience content on demand. Users are becoming used to getting content in whatever form best suits their needs. And while downloading each episode of a favorite television show for $1.99 is nice, it can add up over time. It’s a great alternative to let the advertisers pay for the content. I don’t mind watching the occasional ad if it cuts down on the money I spend each month.

I think this is a great move on ABC’s part to satisfy its ever-growing Web-savvy audience.