Part of the genius of services like Flickr and Digg, and social networking sites like Facebook and Consumating is that they get most or all of their content from the user end.
Kodak has taken another approach to the user-generated content bandwagon by providing users with an online tool that allows them to insert their own personal photographs into a recent Kodak commercial.
This is particularly cool because it gives users another chance to engage with the Kodak product and brand in a way that means something unique to them. Kudos to Kodak for their creativity and user-focus.
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