Being a social networking junkie, I naturally spend a lot of time connecting with my old college pals on Facebook. And like every person who loves to play around on social networking sites, I often click on random links just to see what pops up. That’s how I came across the Microsoft Student Hub (Facebook Account Required). The basic group description as outlined on the group’s page is:
You’re a student and you’re passionate about technology. The Microsoft Student Hub is the place for you! What will you find here?
- We’ll update you on the latest ways to win cool prizes.
- We’ll post videos of REAL Microsoft employees who work on the latest and greatest in technology.
- We’ll let you know when there are Microsoft sponsored events coming to campus.
- We’ll post the latest in product news.
But this isn’t a one-way deal. If you’ve got comments or questions, POST THEM! We’ll answer–promise! :).
Hmm…wait…doesn’t that sound an awful lot like what blogs are supposed to do? Granted the Hub doesn’t offer an RSS feed, but still it’s a pretty cool way for Microsoft to connect with its young user (and potential employee) base.
I pinged Microsoft Geek Blogger Robert Scoble to see what he knew about the Hub. He told me that he would dig around and let me know what he found out about who’s responsible. I definitely want to interview them for a podcast.
A couple months ago, I posted that Facebook might be an excellent way for businesses to reach their young user bases. I guess the folks over at MS (and a number of other customers) are thinking the same way.
In our forthcoming book we also talk about how social networks will become increasingly relevant to businesses - just as blogs are growing in relevance now. Stay tuned, business leaders. It won’t be long before social networking becomes relevant for your business.
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