Who should IM me this evening but Six Apart’s own Anil Dash (I feel so cool, Anil IM’s me on a Saturday night) to tell me that Southwest has started a blog. “Cool!” I thought.
After having looked over Southwest’s blog, I am considerably less enthused. The overwhelming feeling I get from this blog is that Southwest is blogging because they understand that it’s important, but they really don’t know what they’re supposed to be talking about. It looks like the blogosphere in general agrees with me.
But like Anil and I are always saying, there’s room for companies to get into the blogosphere, screw it up a little, and still have an overwhelmingly positive experience out here. I remember when Starwood Hotels first started The Lobby for travelers. It was great that they got out the door, but it wasn’t there yet.
Since its debut, The Lobby has retooled somewhat - and now I find myself typing, “Via The Lobby” at least a few times a month over at inFlightHQ our sponsored business travel blog for Connexion by Boeing.
So while the cute-if-cheesily-entitled Nuts About Southwest isn’t at 100% yet, we here at the BBS completely applaud their efforts. We know they’ll get that right mix of snark and sincerity eventually, and we look forward to the evolution of the blog.
Gutsy move, Southwest!
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