Want to be ready for the coming wave of surfers actively searching for content with their phones? Start blogging. Thanks to the highly structured content that the blogging engines create, content authored by bloggers is much more easily digested and presented by cellphone browsers, and a variety of add-on tools and services exist to make that content even more accessible to devices other than PC’s. Reformatting traditional sites to be viewed on mobile devices is generally much more complicated.
In the Wall Street Journal Article, The Next Tech Battle: Internet Searches on Cellphones, reporters Cassell Bryan-Low and Kevin J. Delaney
claim that “The push by the world’s biggest Internet search firms to dominate what customers see when they turn on their cellphones has accelerated in recent months with Google Inc., Yahoo Inc. and Microsoft Corp. all striking deals with service providers and others in the cellphone industry.”
About 14.6 million smart phones were shipped world-wide in the fourth-quarter of 2005, nearly double that of the year-earlier period, according to U.K. research firm canalys.com Ltd.
In the article Steve Ballmer is quoted as saying “The leading edge battleground between us and Google in local search really will come on the phone.”
{ 0 comments… add one now }