More Evidence for Content on Demand

According to a survey conducted by Australian broadband Internet service provider Whirlpool, approximately 1/3 of Australian broadband users are using their high-speed access to download pirated television shows.

In our book, we talk about how the evolution of the Web has brought us the content-on-demand generation. People who are used to using the Web often want content in a variety of formats that make it convenient and desirable for them to use. Many businesses in the entertainment industry have taken notice of this revolution - ABC now streams many of its hit shows for free over its website, and countless television networks are offering their shows for download on the iTunes store.

And the concept doesn’t stop at the entertainment industry. Newspapers need to make their online content available in formats that are supported by the ever-growing number of wireless devices that support data access. To take an example we use in our book, even the makers of Purina dog food make their Animal Advice radio show available in podcast format.

To make the evolution and success of the Web translate to additional success for your business, you’re going to have to figure out how you can provide your core audience with the content they crave and the formats they want.

Via Digg.