Pitching Journalists “2.0″ Style

While I strongly disagree with the idea that a new style of press releases might engage the social media in any powerful new way, I think there’s something to be said for Todd Deffren’s approach to the use of del.icio.us as a tool for working with the mainstream media.

Keeping reporters apprised of updates in the story and relevant information via RSS-empowered dedicated lists of ever-changing links is a fantastic idea. I hope that as the world, and the media in general become more RSS-savvy, that this becomes an accepted best practice for the public relations industry.