TV Guide has always been good at moving its brand forward at the pace of technology. Its website provides much of the same useful content as the magazine, while driving subscriptions and sales at the newsstand.
Now the publication is attributing increased traffic to its site to the use of a network of blogs with open comments and a community-building initiative that allows users to build their own blogs, says Diva Marketing.
The publication is also moving toward providing its content on mobile phones, which is an excellent example of the content on demand phenomenon that we talk about in our upcoming book.
PS: Can you tell we’re excited about the book?
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