PR Squared says that the social media press release they debuted a couple of weeks back has been met with mostly positive feedback from the blogosphere.
I wasn’t too terribly thrilled with the newly formatted release when I first read about it. But since PR Squared has done such a nice job of responding to its detractors on this new press release format, I will relent a little and admit - as I’ve done before - that there is a time and a place for such releases.
My concern is that clueless PR people will grab this format of release, decide that it’s exactly what the doctor ordered, and then go on pitching bloggers in the same blogosphere-inappropriate ways that they always have. We all know just how well those random, inappropriate communiques go over in the blogosphere. It’s well established that if you’re going to contact bloggers, you’d better at least figure out how to do it right. I recommend reading Media Guerilla’s rules for blogger relations, or as we like to call it, blogger engagement.
I think at base, PR Squared and I are on the same page about this new press release. The content still has to be good, and you can’t just send them out willy nilly.
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