Cool YouTube Tie-In Gives Gizmodo Inbound Links AND Hot Teresa Action

Late last week I posted over at inFlightHQ about the Gizmodo Idol competition.

The whole idea is that Gizmodo readers make videos of themselves singing a song and send it in. After a round of judges voting, and a round of readers weighing in, the winner will get three pairs of ultra-slick earbuds.

Now, it’s not like Gizmodo needs a lot of inbound links or Google juice. They’re already super hot, but they didn’t get as hot as they are by just writing good blog entries about interesting gadgets. They do these cool contests partly because they know that it will generate inbound links and buzz throughout the blogosphere. This tactic is something that established business bloggers can learn from. When and where appropriate, periodic games, contests or other interesting, meme-worthy topics like this can raise your profile, engender goodwill, and provide hours of amusement for you and your staff.

Also, please bear with me as I shamelessly plug my own entry which has made it to the final five. I think it might be because I’m a girl…