Allen Weiner, media analyst and Research Vice President for Gartner has been interviewed by Podtech’s Catherine Girardeau, and says that thanks to the organic growth of “unsanctioned corporate blogging” (employees hosting personal blogs) companies must take control and make their staff aware of what’s permitted and what’s not.
Girardeau asserted in the interview (and Weiner agreed wholeheartedly) that “Blogging is here to stay, and companies are going to have to figure out how to use it to their advantage.”
Weiner says that “the worst thing you could do is not have a policy.”
As usual. we’re planning several sessions on this at our upcoming fall conference (specific to be announced soon,) so drop me a line if you have unique and deep experience in this arena! (steve AT blogbusinesssummit dot com)
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