How to make Mike Rundle Laugh at your “Web 2.0″ Company

Business Logs has an equally hilarious and informative piece about five practices to avoid to maintain your credibility in the “Web 2.0″ (shudder) community.

I have to say that I disagree (somewhat) with number 4. Comments are off on your blog.” Rundle says:

What’s the point of having a company weblog if comments are turned off? Blogs are great for two-way communication, so stop using them as press release regurgitators. If you want user feedback then be ready to accept it, for good or for bad.

Yeah, you have to be ready to accept user feedback - but sometimes comments are just too much for some companies to handle. A big part of the problem is comment spam - which needs to be made illegal, and quickly.

So if you see a blog whose comments are off, please don’t assume that it’s not a credible source of information. If comments are off AND they’re just using the blog as an RSS feed for their press releases, then I say they’re doing things wrong. But if they’re making thoughtful - bloggy posts that are relevant to their readers, then maybe the comment conversation is going on elsewhere. Check the inbound links to see who else is talking, and where.

But Mike, if you don’t want me to laugh at your post, I’d stop using the term “Web 2.0.” Like Eric Rice said, “16 Years of the Web and we’re only on version 2.0? You’d be so fired.”