Chris Pirillo has some advice for celebrity blogger Zach Braff, who recently relaunched his famed blog at its new address ZachBraff.com. Among Pirillo’s tips: add an RSS feed and start using a blogging client (like ecto, which I use) so that he doesn’t accidentally lose entire posts.
From the look of it, Braff has already added an RSS feed. So either his staff is 1 step ahead of Pirillo, or he’s a reader of His Supreme Gnomeliness.
In his first video post, Braff outlined how he’ll use his new web presence. He doesn’t want it to be constant Zach Braff central, and he doesn’t think that a calendar would be a hot sell. So instead, he wants to put the spotlight on his fans and the new music he’s listening to. Since the Garden State soundtrack (iTunes) is widely regarded as the best mix tape of 2004, I find the new music angle particularly compelling.
I agree with Pirillo that overall, this site is a great way for Zach to be totally authentic with his fans, rather than going through “some PR flack.” I also think that by keeping the focus on the broader interests of his fans, he’s doing a great job of working the audience-focused editorial model that I posted about yesterday.
PS: Zach, I don’t know about your other fans, but I would most certainly be interested in a calendar. I think you’re pretty darn hunky. I love the “challa at your boy” tee, BTW. You should check out the awesome tees at MazelTough.com. Jewish pride in the hizouse!
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