Condoms in the BlogHer Goodie Bags

Trojan’s Elexa brand condoms are purported to be constructed with a woman’s pleasure in mind, but when I first saw them I found the brand spinoff to be incredibly insincere. It made me think about that horrendous movie What Women Want. I felt like they were trying to leverage a market that they didn’t really “get.”

But that all started to change when I opened my bag at BlogHer and saw their condoms bundled up with a pretty pink ribbon and a nice tee shirt. “Maybe I’ll give them a second chance,” I thought.

So I looked them up on the Web, and the next thing I knew, I was reading their Sexy Smart blog. It features smart women reaching out to women about sex, love, relationships, STDs and orgasms. The change in my perception of their brand was firmly cemented by my experience with this awesome blog. It’s an awesome example of how blogging can turn skeptics into “brand ambassadors” simply by showing that you care about the same things they do.

I’m really rooting for Trojan/Elexa on this one. Nice job, guys & gals! We’ll be talking about how you can make brand ambassadors out of skeptics at the next Blog Business Summit conference in October.