Oh lord. What timing we have! Steve’s in Hawaii and I’m off digging through lines and piles and heaps of code to migrate this blog and then here comes Dell, “joining the bloggy Web” as Scoble put it.
Steve Rubel is unimpressed with Dell’s efforts. He thinks - and I agree - that they ought to be addressing all the negative press they’ve been getting in the blogosphere and the MSM. Meanwhile, Jeff Jarvis of “Dell Hell” fame says that the blog is “a blog in content management system name only.”
Ouch! But then again, maybe Jarvis is just hacked off because he doesn’t know what this will mean for his inbound links.
On the nice, welcoming side of the fence, Scoble raised a good point when he said that we should let companies get settled in the blogosphere, “before we start lobbing rocks through their front windows.” But it looks like Dell doesn’t need any coddling. Yesterday, they fired back. They followed Robert’s advice by listening (and linking) to their detractors. And then, wonder of wonders, they snarked them.
Take that, detractor!!!
So yeah - let’s see where this Dell blog goes. It sounds like there’s some potential live wires out there. Maybe Dell will still try to control the conversation like Jarvis predicts. Maybe they’ll turn the whole conversation around and show other businesses that have been burned by the blogosphere that it’s really ok to crawl out from behind your stone walls and take the blogosphere by storm. Either way, it’s in my RSS reader.
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